Delighting our Chicago-based corporate clients with a vibrant and flavorful 'Taste of Chicago'-inspired tasting event, 'Taste of Grubhub'. Designed to illuminate the exceptional catering options available, while fostering stronger ties with premier restaurant partners through an engaging experience.

Client
Grubhub

Date
2024

Role
Lead Designer

Deliverables
Event Visual Identity
Event Materials
Event Experience

Tools
Figma
InDesign
Illustrator
Photoshop

Team
Producer: Charlie Streit
Marketing Direction: Stephanie Coupland
Associate Creative Director: Jasmine Sharpe

Challenge

How might we elevate Corporate and Restaurant partnerships with a memorable event?

As the lead designer, the challenge was to create an engaging and memorable event that connects Corporate Enterprise Prospects, Clients, and Restaurant Partners. The goal was to provide a delightful, informative, and tasty happy hour experience, while showcasing a wide range of catering options and demonstrating the value of a strong corporate audience to our Restaurant Partners.

Event attendees

8

Vendors

45+

Corporate Clients

Select prospects, including Grubhub's largest Chicago client

Approach

Harmonize the celebration of catering diversity with the cultivation of strong corporate relationships, delivering a memorable experience for all involved.

In creating the event's visual identity, I utilized Grubhub's brand elements, including the razor, brand font, and tone of voice, to ensure consistency with the overall brand. By maximizing the use of vibrant icon 'stickers' and the full color palette, I transformed the event into a fun, light-hearted food festival, perfectly balancing between a corporate event and a culinary celebration. This approach not only maintained brand consistency but also significantly enhanced the event's appeal, creating a memorable experience for all attendees.

Results

"The event was amazing! The food choices were great and will be on my radar for upcoming catering needs. So glad to hear the extras were donated to various shelters, that warms my heart and tells me, Grubhub is such a caring company that I’m proud to do business with."

Created multiple new upsell opportunities with existing corporate clients

30% of corporate clients to place catering orders post-event

Successfully closed new sales opportunities through event invitations

CEO's positive feedback leads to request for Q2 Taste of GH event in New York