This project involved a strategic refresh of the Grubhub brand, transforming a beloved app into a vibrant, modern visual powerhouse. The work focused on amplifying core equities like the signature orange and refining the wordmark for undeniable impact. Through meticulous design and a flexible system, the aim was to elevate everyday cravings into scroll-stopping moments, deepening emotional connection and ensuring the brand's unmistakable presence across all platforms. This entire endeavor was a testament to focused, in-house collaboration.

Client
Grubhub

Role
Creative Lead

Date
2025

Date
February–May, 2025
3 months

Creative Team
Jasmine Sharpe,
Kyle Misteravich,
Noora Manchanda,
Alex Vissaridis,
Hannah Baker,
Taylor VanBuren