La Palms Villa is a rental vacation property in Portugal, features a distinct brand identity and a functional website. Its visual design, incorporating colors and textures, aims to tell a compelling story that connects travelers with the destination's charm, transforming the rental house into an inviting brand.

Client
La Palms Villa

Role
Branding
Website Design
Interaction Design

Tools
Figma
Illustrator
Photoshop
Wordpress

Team
Sole/lead designer

Previous website design:

Challenge & Approach

The initial design lacked a clear visual hierarchy, resulting in a content-heavy website that hindered users from accessing Portugal retreat details effortlessly. Restructuring the information and visual hierarchy while adhering to a new, consistent brand identity aimed to address this challenge.

Developing the brand from scratch, I crafted a compelling brand narrative and distinctive visual identity to capture its essence and resonate with the target audience. This involved meticulous curation of visual elements such as logos, color schemes, and typography for a consistent and impactful brand presence.

Solution

The website is thoughtfully segmented into distinct sections, enabling users to effortlessly navigate various content areas while placing priority on the reservation feature.