Creating brand identity and implementing digital and physical applications for Kensing. Through comprehensive research and interviews with employees and industry experts, the brand developed a new name, 'Kensing,' derived from the site's founding location on Kensington Avenue.

Client
Kensing

Date
2021

Role
Lead Designer

Deliverables
Visual Identity
Style guide
Print and Digital Applications
Marketing Materials

Tools
InDesign
Illustrator
Photoshop

Team
Creative Direction: Cindy Wojdyla
Design Direction: Brian Erickson
Copywriting: Allan Woodrow
Video Production: Todd Underwood

After voting process concept 7B was chosen to move forward.

Visual Identity & Stationary applications

Printed Collateral

Digital Marketing

Trade Show Creative Assets

Results

Growth and success that lead to 2 new acquisitions in around one year in business

Kensing Acquires Vitae Naturals
In June 2022, Kensing announced its acquisition of Vitae Naturals, a leading producer of plant sterol esters and non-GMO natural vitamin E derivatives for the food, nutrition, and skin care end-markets.

Kensing Acquires Hopewell
In August 2022, Kensing announced that it has entered into a definitive agreement to acquire the Hopewell, Virginia amphoteric surfactants and specialty esters manufacturing operations from Evonik Corporation.