TNS, a global provider of networking and data services in payments, finance, and communications, hosted a new virtual annual event 'TNS Horizon' to engage top industry players.

The TNS Horizon event showcases payment trends from industry giants like AWS and Global Payments, offering strategic insights for providers. I contributed to its branding, crafting a new logo and diverse applications within the established TNS brand while infusing TNS Horizon with its distinct style. This encompassed creating agendas, website and social graphics, virtual event signage, and email signatures. Additionally, the campaign featured an engaging teaser video, email templates, and social graphics for TNS and speakers to share with their networks.

Client
TNS

Role
Lead Designer

Deliverables
Brand Identity
Brand Guidelines
Print and Digital Applications

Tools
InDesign
Illustrator
Photoshop

Team
Creative Direction: Cindy Wojdyla
Design Direction: Brian Erickson
Copywriting: Allan Woodrow
Video Production: Todd Underwood

Brand Development

We began by defining event goals and crafting a new logo and positioning line, seamlessly merging them into TNS' established branding while adding a unique touch.

Digital Ads:

Video Storyboard:

Video: